Research & Insights

Brand Awareness & Usage Study

• TOMA
• Spontaneous Awareness
• Aided awareness
• SOI
• Imagery
• Driver Matrices
• Equity
• SWOT

Consumer & Retail Census

Small to large scale census for creating live database of consumers & retail outlets. More than 10 large scale surveys across 100 to 700 towns of India. It ranges from Tier 1 to Tier 6 towns.

Our census model based on 2 key aspects… coverage & quality. Coverage of category outlets is 96% for most of the census. 3 layer quality check is extensively done for more than 70% of data to ensure error less data.

Our executives / Surveyors are trained to manage large scale projects under the protocol of company policies.

Brand Track Research

With our brand research solutions, we will help you to uncover the health of your brand vis-a-vis competition which will enable maximize your brands’ potential by identifying threats and opportunities.

With Brand equity measurement and Brand health measurement and tracking research we will help you to understand, measure and manage your brand.

Mystery Shopping & Audit

Our Mystery Shopping & Audit services such as Customer experience audit, price check audit, Store staff audit, Customer service audit, Visibility audit will help you objectively measure the quality of your customers' experience at retail stores and compliance to policies and SOPs at service locations.

Advertising Research & Tracking

Our broad range of advertising testing solutions will determine if your ads will perform well in market or if they should be improved.

Our advertising research services include Pre-launch testing, Advertising effectiveness measurement post launch and Brand and advertising tracking studies.

New Product Development and Product Testing

We help brands develop new products from the early idea generation through to launch.

Our development and product testing services include New concept testing, Product and usability testing, Packaging & design testing and Pricing research.

Customer Relationship Assessment

Our customer relationship programs evaluate the overall brand relationship strength and identify which parts of the overall customer experience need to be improved and which will provide the greatest return on investment.

Our customer relationship assessment services include Customer satisfaction, Channel partner satisfaction, Customer transactional assessment and NPS.

Usage & Attitude Research

Our U&A research will help organizations to see their business from the eye of the consumer or buyer. They are used to test the effectiveness of a company’s image, brand or advertising campaign.

By determining user attitudes toward the company/brand, the way they perceive the company/brand (image), and how or how frequently they use the company/brand, we can uncover motivations and drivers of usage.